Nkanu Okosi Ovai
Profile Details
| Department | Business Administration |
|---|---|
| Faculty | Management Science |
| Office | Not specified |
Biography
Nkanu Okosi Ovai is a Lecturer II, in the Department of Business Administration, Faculty of Management Science, specializing in Marketing, with 6 publications at Federal University of Lafia.
Research Interests
Marketing
Publications
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Creative appeals: the factors of entrepreneurship in mega-cuisine retail outlets in Cross River state, Nigeria
Journal of Innovation, 2022 -
Examining the effectiveness of Complaint Handling in enhancing Customer Satisfaction in Nigeria’s online retail market
Fulafia International Journal of Business and Allied Studies, 2025 -
Effect of Online Review Quality on Consumers' Purchase Decision of AgricTech Services in Cross River State
FuLafia International Journal of Business and Allied Studies, 2024 -
Effect of Digital Marketing Strategies on SME Performance in North Central Nigeria.
IUP Journal of Entrepreneurship Development;, 2026 -
Conference Proceeding
Conference Proceeding, N/A -
Green Innovation Project
Other Publication, 2024 -
Accessibility as a Determinant of Marketing Effectiveness in Tourism Destination Branding
Accepted Journal Paper, 2025 -
Assessing the Effectiveness of Social Marketing Interventions in Curbing Online Gambling Addiction Among Youths in Nigeria
Submitted Journal Paper, 2025
