Mrs. Ladi Maryam Isa
Profile Details
| Department | Entrepreneurial Studies |
|---|---|
| Faculty | Management Science |
| Office | Not specified |
Biography
Mrs. Ladi Maryam Isa is a Lecturer I, in the Department of Entrepreneurial Studies, Faculty of Management Science, specializing in Marketing, with 19 publications at Federal University of Lafia.
Research Interests
Marketing
Publications
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Mapping the Landscape of Consumer Satisfaction and Loyalty Research A Bibliometric Analysis of Trends and influences on Purchase Intentions
Bauchi Multi-Disciplinary Journal of Research and Development, 2025 -
Consumer Perceptions and Loyalty Towards Store Brands: A Multi-Dimensional Analysis of Awareness, Image, Perceived Value, Quality and Purchase Intentions.
Bauchi Multi-Disciplinary Journal of Research and Development, 2025 -
Consumers’ Intention to Repurchase Store-Branded Products: The 21st Century Key Dimensions of Brand Equity.
Journal of Vocational and Entrepreneurship Education (BAJOVEED), 2025 -
Mediating Role of Halal Store-Brand Association: Integrating Image, Value and Satisfaction on Consumers Purchase Intention.
Journal of Vocational and Entrepreneurship Education (BAJOVEED),, 2025 -
Consumer Awareness and Usage of Halal Store-Brand Products: A Study on Purchase behavior and Brand Recognition.
International Journal of Financial Research and Management Sciences, 2025 -
Examining the Influence of Brand Recognition on the Intention to Repurchase Halal Store Brand Products: A Review.
International Journal of Academic Research in Business and Social Sciences, 2024 -
7. Isa, M. L., Kamarulzaman, N. HConsumer Perception and Behavior Towards Halal Store-Brand Products and Repurchase Intention: Insights for Marketing Strategy.
International Journal of Academic Research in Business and Social Sciences., 2024 -
8. Isa, M. L (2024) Influence of Store-Brand Equity Dimensions on Customers Intention to Repurchase Store-Brand Products.
Journal of Arid Zone Economy,, 2024 -
Muslim Patients Attitude an Alcohol Content in Cough Medicine: An Analysis in Islamic Perspective.
International Journal of Education and Knowledge Management (IJEKM), 2021 -
Empirical Analysis of The Relationship Between Foreign Aid, Foreign Direct Investment and Economic Growth in Nigeria (1980-2017): Vector Error Correction Model (Vecm) Approach.
Kwararafa University Journal of Management Sciences, 2021 -
Entrepreneurship: Development in Perspective.
Lafia Journal of History and International Development (LAJHID), 2019 -
Marketing Information in Academic Information Centers.
International Journal of Academic Library and Information Sciences, 2019 -
ICT and E-Business Culture in Nigeria Entrepreneurship: A Study of Internet Business in Lafia.
International Journal of Academic Library and Information Sciences, 2019 -
Empirical Analysis of the Relationship between Human Capital Development and Economic Growth in Nigeria 1987-2016.
Lafia Journal of Economics and Management Sciences (LAJEMS)., 2017 -
Conference Proceeding
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Consumer Behavior and Repurchase Intention Towards Halal Store-Brand Products
Accepted Journal Paper, 2024
